New ComScore Report: “2012 Mobile Future in Focus”
Today marks the start of the weeklong Mobile World Congress here in Barcelona. Therefore, it seems fitting to start off the week by highlighting some of the key findings from Comscore´s recently released report, ¨2012 Mobile Future in Focus”, which covers the mobile trends of 2011. Some of the key findings include:
- Over 40 percent of mobile subscribers in the U.S and the EU5 (France, Germany, Italy, Spain and the UK) are now using smartphones. 25-34 year olds comprise the largest proportion of smartphone users.
- Android is the top OS in the EU (31% market share), followed closely by Symbian (30%).
- The Apple iPhone 4 was the most acquired phone in both the U.S and the EU5.
- Mobile media use (“defined as browsing the mobile web, accessing applications, or downloading content”) has soared. The highest rate was seen in Japan, with 76% of mobile users engaging with mobile media. The U.S. has reached 55%, which Spain follows closely behind at 50%.
- Health information has seen the greatest surge in mobile media consumption in the U.S., up 134% from 2010 (18.5 million mobile users).
- 2011 was the year of the app. “In the U.S. and EU5, mobile app audience growth exceeded that of mobile browser growth.”
- Mobile social networking is also up from 2010. The U.S. saw a 77% increase (up to 64 million users), while the EU5 saw a 76% increase (up to 48.4 million)
The whole report can be found here.